OUR STORY

We believe that eating is not just about feeding your body, it is about nourishing the soul. HipBurger was born from our motto, “Life is better with a Burger” because we believe in the simple notion that food brings people together. Crispy, savory, sweet, juicy, and satisfying….. that is the HipBurger way.

IT STARTED In

THE HIP TRUCK

HipBurger started as a humble food truck, rolling through the streets of Greenville, Mauldin, Travelers Rest, and Greer, serving up sizzling burgers, crispy chicken sandwiches, poppable nuggets, and fries. But this wasn’t just any food truck—it was a kitchen on wheels, where every meal was made to order, we ensured that each bite was as fresh as possible.
From the moment you placed your order, our team sprang into action. Whether it was our signature HipBurger, nuggets, or fries, everything was prepared right on the spot. Patties were thrown onto the grill, nuggets were breaded and dropped into our onboard fryers, and fries were seasoned and salted to perfection, all before being handed out through the truck’s window.

It wasn’t long before HipBurger became a local favorite. From Fall for Greenville to Fireworks at Unity Park, the “HipTruck” became a must-visit at every major event in town. Neighborhoods loved having us at HOA gatherings, weddings wanted something alternative, and other special events seeked us out. We weren’t just serving food; we were bringing people together, creating a sense of community with every meal.

Expanded to first

Restaurant in Mauldin

As our popularity soared, we took the next big step, evolving from our beloved food truck into our first-ever brick-and-mortar restaurant in Mauldin. Despite the sleek, modern vibe of the new space, the essence of HipBurger stayed the same. Our restaurant kept the spirit of the “HipTruck” alive—a good old burger joint, deeply rooted in the heart of Greenville, serving up the same mouthwatering meals that continue to keep us a local favorite. After all, at HipBurger, life is better with a burger.

MEET THE

#HIPMASTER

Good food comes from somewhere – and the vision behind our food was founded by no other than the #HipMaster, a.k.a Daniel Knowlton. He is the driving force behind HipBurger. Flipping burgers isn’t just his job—it’s his hobby, past-time, and favorite obsession. For Daniel, a HipBurger is an edible form of art, crafted with precision and passion. With 30 years of experience in the food industry, he knows his way around the kitchen like no one else. He’s the one you can thank for our perfectly seared patties, crispy fries, and poppable nuggets that make every meal special. When you swing by the restaurant, you’ll likely find him behind the grill, personally crafting the food he so proudly represents. At HipBurger, Daniel’s dedication ensures that life is always better with a burger.

HIPBURGERS

Philosophy

At HipBurger, our philosophy is to “serve with excellence,” a vision deeply rooted in Daniel Knowlton’s understanding of the fast-paced restaurant industry. Daniel knows that in this envvironment, mistakes can happen, leading to unfulfilled orders and disappointed customers—especially for a locally owned, founded, and operated restaurant like ours. That’s why he’s instilled a commitment to excellence in every aspect of our work. From ensuring that orders are accurate to taking the time to understand our customers and treating everyone with the respect they deserve, we focus on delivering care, precision, and quality in everything we do. Our goal is simple: to make a great burger that everyone enjoys, starting with perfect ingredients that blend together seamlessly.

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